Convert Event Attendees into Online Participants

Picture Marketing is the solution, whether your goal is to maximize an event sponsorship, collect leads or survey information, or drive consumers to a branded online activity.

1. Face-to-Face Brand Marketing

   As brand ambassadors use the FotoZap^® Camera to capture photos, they are creating a memorable brand experience for consumers. Photography captures the moment, and initiates a brand conversation.

2. Increase Participation in Branded Online Activities

   Picture Marketing converts large numbers of event attendees into participants in online activities. After viewing their photo, consumers participate in a branded online activity. Our process can integrate with a brand's existing online initiatives, or brands and agencies may select from a menu of photo-based online brand activities, each one customized to support the brand's marketing goals.

3. Data Collection and Lead Generation

   Picture Marketing is an efficient way to collect meaningful data from attendees at an event. Large numbers of consumers come online to view their photo where the provide contact information and answer survey questions.

4. Word-of-Mouth Marketing

   As consumers share their photo and photo creations, your brand message gets spread through word-of-mouth. Every Picture Marketing Campaign allows photo viewers to forward their photo to friends, family and business associates.

5. Revenue Generation

   Once consumers come online to see their photo, they are one-click away from purchasing an item on the sponsor's online store. Campaigns can also be configured to lead to an online store that sells photo prints and photo merchandise. In addition to generating revenue, the personalized merchandise represents a controlled brand image delivered memorably into the consumer's hands.