This infographic shows how different types of social marketing tools influence each stage of the customer journey, converting a stranger to a follower to an advocate to a superfan. Earned media,...

If event attendees aren’t sharing photos and videos featuring your brand, then your event marketing program made no lasting impact.

Social marketers must do more than simply convert customers and event attendees into Likes and page views: the trick is to turn each customer into a contributor of social media that promotes your...

A new class of Android-connected cameras is just beginning to make its appearance (check out theSamsung Galaxy Camera, for example). Running the Fotozap® app on one of these connected cameras turns...

To win at Facebook you need both a fan base and content that your fans will want to share. This video describes how brands are building their audience by giving their customers what they want:...

Capturing photos at your themed event, party, trade show booth or attraction is the ultimate giveaway for your business. Nothing gets people talking during and after the event like a visual story.

Fotozap iPad: The Right Tool for the Right Market

Turn every customer into a super fan

The creative folks over at @FastCompany put together a complete guide to making anyone’s inner genius their greatest on-the-job asset. It’s a cool flowchart, and yup… a lot of this stuff looks...

Picture Marketing was live at Disney’s Next Big Thing Finale this week, where we caught all the action and saw 13-year-old singer/songwriter Shealeigh take the big prize! After 10 weeks of voting,...