Effective Social Marketing for Auto Dealerships

Easily turn photos of your customers into word-of-mouth referrals

 

Easily capture photos of car shoppers and track as they promote your dealership by sharing their photo to social media.

FotoZap automatically brands and links the photos to the car brand, dealership and salesperson.

 

Use FotoZap to snap a photo of car shoppers

Use your iOS or Android device to shoot a photo when a consumer purchases a car or go for a test drive. Then type in their email or phone number.

Consumers view and share the story of their new car

Photos are branded with the car brand, dealership info and contact info of the salesperson

Automatically create social referrals with every sale

Every photo that is shared creates hundreds of social impressions and multiple web visitors.

Create Social Referrals

By capturing one-of-a-kind photos of your customers with FotoZap, your customers promote your dealership as they share their photo to Facebook, Twitter and by email.

Use the online dashboard to customize the branding and text that will accompany Facebook posts, Twitter tweets, etc. Track the social results as they happen.

Grow Your Email Marketing List

Your customers provide their email address when they have their photo taken or when they go online to claim their photo with their Photo Access Card.

The guest receives an attractive email with a thumbnail and link to their photo. All online elements, including this email, are fully customizable in your online dashboard.

A database of all collected email addresses can be downloaded from your online dashboard. If you use an email newsletter service (Constant Contact or MailChimp), you can configure the system so that email addresses are instantly saved to your email newsletter list.

 

Drive Traffic to Your Website

As your customers and their friends view the photo you took, they are one click away from your dealership’s website. You can change the web banner and URL in the online dashboard, and drive web traffic to the appropriate page on your website.

 

Frequently Asked Questions

When is the best time to take a photo?

The best photo opportunity is right when you are handing over the keys to the car they just purchased. Everyone likes to share their good fortune and by branding the photo FotoZap gives consumers the perfect photo to share with their friends.

Another opportunity is when a consumer is test driving a car. Perhaps they want to send a photo to their friend or significant-other. When you use FotoZap to send the photo, the photo is branded and linked back to the dealership.

The whole experience takes just be a few moments but it ensures that their new car purchase will be seen widely as the photo is shared on Facebook and other networks.

How do we use the app to capture photos?

The process consists of three parts

  1. Type in the guest’s email or mobile phone number. You can also get optional Photo Access Cards…and give one to the customer.
  2. Then snap one or more photos of your guests with the FotoZap app. You can even grab a quick video of them.
  3. Press the upload button on the app to end the photo session for that group. You are now ready for the next guests.

The whole experience only takes a few moments, but ensures that your guests will share their branded photo on Facebook and other networks.

You can have different overlays for special events and different brands. Just go to the ‘Settings’ menu and select another campaign.

What devices can I use to take the photo?

You can use the devices you already own. Since each license covers unlimited devices at the same restaurant or bar, all of your staff members can load the app on their Android or iPhone. The latest iPhones and Android phones take amazing photos.

For a dedicated device, we recommend:

The Samsung Galaxy Camera 2 A real camera running Android with a flash and a 21x Optical Zoom (WiFi only)

Apple iPad Air Takes great photos. This one is WiFi only, but also available with cellular data. If you use an iPad, we recommend a hand holder like this one.

We also offer a fully automated photo booth kiosk that allows people to trigger the photo capture sequence to capture a square or strip of photos and then share with email, SMS text message, photo access card, Facebook, etc. This iPad-based photo booth also captures animated gifs.

Want to add photo sharing to your dealership?

For more information, just fill out the form below: