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The Picture Marketing system brings event attendees online to view their photo and participate in the online activity of the brand's choice. Drive consumers to your existing online destination, or choose from the options below. |
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| Increase Participation in the Online Branded Activity of your Choice | ||
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Consumers coming online to see their photo can be redirected to a branded video that features their own face integrated into the video. A unique version of the brand's TV commercial is generated for each consumer. What better way to create user generated content that will be watched and shared?
Another way to communicate a brand's story and increase word-of-mouth marketing is to build an online game around the consumer's photo. In this example, a Consumer Packaged Goods company made a positive brand impression by letting consumers drag-and-drop items onto their photo to create a personalized greeting.
Real-world events can be converted to online branded social networks using Picture Marketing. Once a consumer is looking at their photo webpage, a single click allows them to join the social network, complete with a photo-personalized profile page. Attendees at a major internet industry trade show used Picture Marketing to connect to an online community that allowed them to interact with their industry peers.
Another option is our "Instant Call Connect" feature: when the consumer clicks on the icon on their photo page and enters their phone number, their phone rings moments later with a phone call from one of your brand representatives.
For an online job website, we customized the photo retrieval process so that participants could sign up for email job alerts as they were retrieving their photo. Consumers can also sign up for newsletters and types of brand communications.
Once consumers come online to see their photo, they are one click away from purchasing an item from the sponsor's online store. Campaigns can also be configured to lead to an online store that sells photo prints and photo merchandise. In addition to generating revenue, this puts items into consumers' hands that combine a photo with a controlled brand message. 
While participating in the Picture Marketing process, each consumer provides their mailing address and answers to survey questions when picking up their photo online. This information can be used to send direct mail to each consumer, personalized with: the consumer's photo, type of product they showed interest in, and a map to the product retailer closest to their house.
The Picture Marketing process is simple and secure, and connects consumers directly to their own photo. However, when requested, consumer photos and other event photos can also be used to create a gallery so that others can share in the fun.
