Participation technology

Make them part of it.

Experiential, without the experiment.

Picture Marketing turns real-world brand experiences into personalized content people want to keep and share, with the enterprise technology to deploy, manage and measure it at any scale.

A branded photo installation against the wall of a flagship retail store, two people mid-capture while a staff member checks a tablet nearby

1998

Founded

3,000

T-Mobile stores equipped with a custom app

50

Cities in the FIFA / Coca-Cola program

20

Countries in the FIFA / Coca-Cola program

Selected work

Big ideas. Personal experiences.

Explore the work →

Food and agriculture · Touring

DairyMax →

A nationwide tour their own staff could run

Automotive · Flagship

Nissan →

Keep the kids busy and the parents stay

Beverages · Flagship

Heineken →

A photo diary of the whole night

They’ve done this before

The bigger the idea gets, the harder it is to run.

The concept gets approved. Then reality turns up.

Three hundred devices, one creative change.
Push it Thursday. Live Friday.
Connectivity drops mid-activation.
The experience doesn’t.
Legal wants to know where the data sits.
Bring your requirements so we can review them with your program brief.
Every location wants its own numbers.
Per-location ROI, scheduled to their inbox.

What we do

01

Participation

People don’t watch the experience happen. They’re in it.

02

Personalization

Everyone leaves with something that’s theirs.

03

Amplification

The activation ends. The content keeps going.

04

Scale

One experience. Anywhere the brand needs it.

05

Measurement

Participation you can put a number on.

Made personal

Anything but
another selfie.

Their face. Your world. Something worth keeping long after the experience ends.

Personalized tennis trading card in cobalt, cream and vermilion
Collectible cards Make them the champion
Engraved portrait of a silver-haired woman framed by flowers on a perforated art stamp
Portrait stamps One of a kind. Literally.
Retro racing portrait of a man with a dramatic feathered mullet
AI transformations A little more personality
Baseball bobblehead concept with a blue and cream uniform and wooden bat
Personalized characters An instant collectible
Colorful illustrated festival portrait with orange sunglasses and the words Good Energy
Illustrated portraits Their own headline act

Built for everywhere.

  • The same branded photo installation running in an arena concourse
  • The same branded photo installation running in a convention centre hall
  • The same branded photo installation running in a flagship store atrium
  • The same branded photo installation running in an airport terminal hall

Run an experience for one night or keep it in place for years. Manage the creative, equipment and results across one store or three hundred locations.

Trust

Legal has questions.

Bring your requirements.

Send your security, privacy, accessibility, and procurement requirements with your program brief so we can review them together.

Since 1998

We patented this in 1998. We’ve been shipping it ever since.

Picture Marketing invented the internet photo booth. Capture a photo, generate a page, and give the participant a personal link. We’ve continued building the capture, delivery and management tools behind it.