The photo geeks among us are excited about a new style of imagery that’s more than a photo, not quite a video, and 100% captivating. They’re called cinemagraphs. To create them, the artists take a traditional photograph and combine a living moment into the image through the isolated animation of multiple frames. The result is a .GIF with one small area of movement that contrasts with the stillness of the rest of the photo. The process for creating these little gems is apparently quite complex. The artists start with a photo shoot to capture the still that will be the base image of the cinemagraph. Then they capture video of the same moment, and splice together individual frames. The final animation is looped like a traditional GIF to create a seamless effect.
Take a look at a few of our favorites so far, or head over to http://cinemagraphs.com to see the whole collection.