---
title: Creating Superfans [Infographic] | Picture Marketing
description: This infographic shows how different types of social marketing tools influence each stage of the customer journey
image: https://www.picturemarketing.com/hubfs/Imported_Blog_Media/CreatingSuperfans20-1.png
---

# Creating Superfans [Infographic]

May 22, 2013

This infographic shows how different types of social marketing tools influence each stage of the customer journey, converting a stranger to a follower to an advocate to a superfan. Earned media, content shared between friends that features a brand, is the most valuable type of social media marketing, and the graphic shows how brands make that happen. Take a look…

[![Creating Superfans: an infographic explanation](https://www.picturemarketing.com/hs-fs/hubfs/Imported_Blog_Media/CreatingSuperfans20.png?width=600&height=2524&name=CreatingSuperfans20.png) ](https://7931553.hs-sites.com)

How social marketing tools turn strangers into superfans. By: [Picture Marketing](http://picturemarketing.com/#/contactus)

For more information on the 6 steps that trigger earned social media sharing,   
see our post titled: [Add Social Marketing to Any Event in 6 Easy Steps](http://blog.picturemarketing.com/2013/05/6-decisions/) 

![Arrow](https://www.picturemarketing.com/hubfs/Imported_Blog_Media/a2-Aug-31-2020-07-17-50-07-PM.png) [![Facebook](https://www.picturemarketing.com/hubfs/Imported_Blog_Media/fb-share-Aug-31-2020-07-17-50-21-PM.png) ](https://www.facebook.com/sharer/sharer.php?u=https://picturemarketing.com/creating-superfans-infographic/) [![Twitter](https://www.picturemarketing.com/hubfs/Imported_Blog_Media/tweet-Aug-31-2020-07-17-49-82-PM.png) ](http://twitter.com/home?status=Creating%20Superfans%20[Infographic]%20https://picturemarketing.com/creating-superfans-infographic/%20by%20@fotozap)

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