Profitable Word-of-Mouth for Your Laser Tag Business

Attract new customers by capturing photos of your guests


Your guests have a great time when they visit your Laser Tag operation. But how do you make sure they will share their experience with their friends and make plans to come back in?

When you use Fotozap to capture a branded photo of each team before they enter the arena, your guests will post their image to social media, along with your advertising message. The Fotozap platform brands each photo with your logo, links the photo to your website, collects emails, and tracks social results.

Use Fotozap to snap a branded photo of lasertag participants

Use an iPad, Android Camera or phone to shoot a group photo of a team. The themed photo commemorates the fun they had at your facility.

Incredibly quick process won’t slow down your staff

Just hand each guest a Photo Access Card so they can claim their photo. Special multi-part cards available; scan one card for five guests. Or collect guest emails or phone numbers.

Guests promote your Laser Tag as they share their photo

Shared photos are widely seen by friends on social media. These posts create conversations, traffic to your website, and new plans to visit your center.

As the owner of CMP Tactical Lazertag, finding the most effective way to market my Laser Tag centers is critical.

I purchased a Fotozap license for my business and the results have been extraordinary. It attracts new customers and brings back our existing customers more frequently. I can log into Fotozap and see the photos, the sharing results, and the traffic back to my website.

It turns the fun Laser Tag experience into a memory that gets shared.

Miles Iverson

Owner, CMP Tactical Lazertag

Here at Picture Marketing, we have created the perfect marketing tool for Laser Tag businesses. In fact, we guarantee the results or we’ll give you your money back.

Test it out in demo mode without paying a dime.

We are also offering our special concierge service where we walk you through setting up your account so you can get started immediately.

P.S. Read below to see how every photo: grows your email list, creates social referrals, and drives traffic to your website.

Tim Hoyt

President, Picture Marketing, Inc.

Grow Your Email Marketing List

Your customers provide their email address when they go online to claim their photo with their Photo Access Card.

The guest receives an attractive email with a thumbnail and link to their photo. All online elements, including this email, are fully customizable in your online dashboard.

A database of all collected email addresses can be downloaded from your online dashboard. If you use an email newsletter service (Constant Contact or MailChimp), you can configure the system so that email addresses are instantly saved to your email newsletter list.

Create Social Referrals

By capturing one-of-a-kind photos of your customers with Fotozap, your customers promote your Laser Tag operation as they share their photo to Facebook, Twitter and by email.

Use the online dashboard to customize the branding and text that will accompany Facebook posts, Twitter tweets, etc. Track the social results as they happen.

Drive Traffic to Your Website

As your customers and their friends view the photo you took, they are one click away from your online offers. You can change the web banner and URL in the online dashboard, and drive web traffic to a page on your website. Or link customers to your business’ page on Yelp, where  they can leave a glowing review.

With a few clicks you can also set it up so that all captured photos will be copied to an album on your Facebook Page. This creates a gallery of photos that can be viewed by every visitor to your brand’s Facebook Page.

Frequently Asked Questions

When is the best time to take a photo?

Our current customers have found that the best time to take the photo is right before the battle. Everyone is geared up, guns in hand, and waiting to enter the arena. Energy and spirits are running high and that really gets conveyed in the photo. These photos get widely shared on social media.

Fotozap allows you to take and distribute Photo Access Cards very quickly to take advantage of this moment.

Although some people do not like to have their photo taken after the battle, you can experiment with taking photos of the winners at the end of the battle. We included the photo overlay “Laser Tag Champions” for this purpose.


How do we use the app to capture photos?

The process consists of three parts

  1. Scan a Photo Access Card…one for each guest. To increase speed, we also offer a perforated 5-part photo access card that allows you to scan the card once and then hand it out to 5 guests who can split it apart. So for a group of 20 people, you can just scan 4 of these cards.
  2. Then snap one or more photos of the group with the Fotozap app. You can even grab a quick video of them giving a cheer.
  3. Press the upload button on the app to end the photo session for that group. You are now ready for the next guests.

The whole experience only takes a few moments, but ensures that the laser tag battle will be talked about and shared on Facebook and other networks.


  • Instead of using photo access cards, you can also type in the guest’s email or mobile phone number.
  • You can take the photo before or after scanning the cards. You just have to remember to press the upload button at the end of each group’s photo session.
  • To switch photo overlays, you can go to the ‘Settings’ menu and select another campaign.
What devices can I use to take the photo?

You can use the devices you already own. Each Laser Tag license covers unlimited devices at the same location, so staff members can load the app on their Android or iPhone.

For a dedicated device, we recommend:

The Samsung Galaxy Camera 2 A real camera running Android with a flash and a 21x Optical Zoom (WiFi only)

Apple iPad Air Takes great photos. This one is WiFi only, but also available with cellular data. If you use an iPad, we recommend a hand holder like this one.

How many different capture devices can we use?

The Laser Tag license is sold by location. So each license is valid for an unlimited number of capture devices and photos uploaded at your business address. If you have two different locations, for example, you would just need to purchase two licenses.

What is your refund policy?

We offer no-questions-asked refunds to all laser tag centers within 30 days of your purchase. If you are not satisfied with the service, then simply send us an email and we will refund your money right away. Our goal has always been to use the power of photos to create an effective marketing tool. If you are not thrilled with the product or are not enjoying the experience, then we have no interest in forcing you to stay an unhappy subscriber.

How much does the system cost?

The license fee for each laser tag location is $199 a month. This includes:

  • Unlimited photo and video uploads
  • Unlimited staff member logins
  • Unlimited capture devices
  • Laser tag themed website
  • Support

If you purchase an annual contract, you save an additional $500 off the standard price (so the price is $149/month).

You need one license for each laser tag location (business address).

Standard Photo Access Cards are $210 per thousand. Set up fee is $280 per print run.

The special 5-part cards are $395 per thousand. Set up fee is $380 per print run.

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