Profitable Word-of-Mouth Marketing for Your Lasik Clinic

Attract new customers by capturing photos of your patients

 

 

Your patients appreciate everything that LASIK does for them. But how do you make sure they will share their experience with friends?

Celebrate the improved vision of your patients by capturing a commemorative photo. This ensures that when the patient posts their image to social media, your clinic’s information will be prominently featured as part of the story.

The FotoZap platform brands each photo with your logo, links the photo to your website, collects emails, and tracks social results.

 

 

Use FotoZap to snap a photo of your LASIK patients

Use an iPad, Android Camera or phone to shoot a photo of your LASIK patient during the follow-up. The themed photo commemorates their improved vision.

Patients view and share the story of their new vision

Guests receive an email or text message with a link to their photo. They can view their photo on your clinic’s photo sharing website and share the branded photo.

Guests promote your clinic as they share their photo

Shared photos are widely seen by friends on social media. These posts create conversations, traffic to your website, and referral appointments.

Create Social Referrals

By capturing one-of-a-kind photos of your patients with FotoZap, your patients promote your LASIK clinic as they share their photo to Facebook, Twitter and by email.

Use the online dashboard to customize the branding and text that will accompany Facebook posts, Twitter tweets, etc. Track the social results as they happen.

 

Painless Email Marketing

Your patients provide their email address when they have their photo taken.

The guest receives an attractive email with a thumbnail and link to their photo. All online elements, including this email, are fully customizable in your online dashboard.

A database of all collected email addresses can be downloaded from your online dashboard. If you use an email newsletter service (Constant Contact or MailChimp), you can configure the system so that email addresses are instantly saved to your email newsletter list.

 

 

Drive Traffic to Your Website

As the friends of your customers click to view the photo you took, they can see and click on your online offer for a consultation. You can change the web banner and URL in the online dashboard, and drive web traffic to any page on your website.

With a few clicks you can also set it up so that all captured photos will be copied to an album on your Facebook Page. This creates a gallery of photos that can be viewed by every visitor to your brand’s Facebook Page.

 

Frequently Asked Questions

When is the best time to take a photo?

A great time to take the photo is during the follow-up exam, either together with their doctor or perhaps dropping a pair of glasses into the recycle bin. Experiment with different times. Some of our customers take photos of the procedure and import those into the photo session together with the results.

Photos that tell the patient’s story get widely shared on social media.

 

How do we use the app to capture photos?

The process consists of three parts

  1. Snap one or more photos or a video testimonial of the patient. You can also import photos that were taken earlier.
  2. Enter the patient’s email or mobile phone number into the app.
  3. Then press the upload button on the app to end the photo session for that patient.

The whole experience only takes a few moments, but ensures that when the patient shares their experience on Facebook it will feature the clinic’s information and links.

 

The app comes with a variety of ‘campaigns’, each one with a different photo overlay:

  • No More Glasses
  • 20/20 Vision Club
  • I Can See Clearly Now
  • Thank You Doctor

 

You can change these to a different theme, or add your own clinic’s branding. To capture a photo with one of the photo overlays, just click on the ‘Settings’ menu in the app and select another campaign.

 

What devices can I use to take the photo?

You can use devices you already own. Each LASIK clinic license covers unlimited devices at the same clinic, so you can load the app onto your office iPad and any iOS or Android phones.

For a dedicated device, we recommend:

The Samsung Galaxy Camera 2 A real camera running Android with a flash and a 21x Optical Zoom (WiFi only)

Apple iPad Air Takes great photos. This one is WiFi only, but also available with cellular data. If you use an iPad, we recommend a hand holder like this one.

 

How much does the system cost?

The license fee for each LASIK clinic is $295 a month. This includes:

  • Unlimited photo and video uploads
  • Unlimited staff member logins
  • Unlimited capture devices
  • LASIK themed website and campaigns
  • Ongoing Graphics and Usage Support

If you purchase an annual contract, you save more than $500 off the standard price (so the price is $250/month).

You need one license for each clinic location (business address).

What is your refund policy?

We offer no-questions-asked refunds to all LASIK clinics within 30 days of your purchase. If you are not satisfied with the service, then simply send us an email and we will refund your money right away. Our goal has always been to use the power of photos to create an effective marketing tool. If you are not thrilled with the product or are not enjoying the experience, then we have no interest in forcing you to stay an unhappy subscriber. You can also cancel at any time with a single button click in the dashboard.