The House was smart in voting to let the Pentagon continue using taxpayer dollars to sponsor NASCAR race teams. Brands flock to connect with the teams for a reason, it works. The U.S. Army,...

A digital ad serving company has just come up with a novel way to encourage consumers to sit through online video ads… or rather, to encourage them to actively find and view ads as often as they’d...

In a recent article in Chief Marketer, entitled “Five Marketing Resolutions to Make – and Keep – in 2011,” author Jeff Rohrs describes a multi-pronged approach to implement a successful interactive...

Event marketing relies heavily on “moving parts:” brand ambassadors, mobile displays, swag, engaging web sites (in the case of photo activation, which is our case). Each of these elements becomes...

Happy 2011!

Or: How We Learned to Stop Worrying and Love the Wall Here at Picture Marketing Headquarters, our phones have been ringing off the hook with questions about Facebook: how can I best incorporate...

Facebook has a new feature called “tag suggestions,” which uses facial recognition technology to suggest possible photo subjects and prompt users to label images with the correct friend tags for each...

We wanted to share some fun results from a small activation we ran for a holiday party last week. Photo activation has a bit of a reputation as a “name brand” thing – an addition for marketing...