At the 2010 LA Auto Show, we helped Nissan execute an awesome experiential campaign. The Nissan Quest Kids’ Fun Zone invited kids to let their imaginations run wild on an iPad painting app while...

Last month, we blogged about “Why LIVE Matters” – why it’s so important for us to remember the power of a live experience, while embracing the capabilities that digital marketing presents.

Why do we think LIVE matters? Why is it so important for us to remember the power of a live experience, even while we embrace the amazing capabilities that DIGITAL presents?

If you haven’t ever seen the amazing whiteboard animations created by RSA Animate, start here. This is Steven Johnson’s TED lecture “Where Good Ideas Come From,” brought to life by the 21st century...

Our colleagues over at the Experiential Marketing Forum have been gearing up for weeks to run an experiential marketing research survey – according to EMF founder Erik Hauser, the largest study...

Following our post about Gap’s co-promotion with Facebook places last week, we found this infographic depicting all the major location-based networks out there (at least, for now). The numbers are...

The Gap is teaming up with Facebook this week to run an interesting promotion using Facebook’s new Places functionality. Facebook Places is the social networking giant’s answer to location-based apps...

1. Use a baseline. Direct Marketing works because practitioners are constantly improving upon a baseline program and comparing newer efforts against it. Event Marketers can do the same by 1)...