Booth, roaming, or no hardware at all
September 29, 2026
Choose the capture format around the venue, the audience and the time available. A fixed booth, a roaming photographer and capture on participants’ own phones each suit different conditions.
A fixed booth
A booth gives people a place to stop, take a photo and receive something. It works well in store floors, venue lobbies and exhibit exits where visitors have time to take part.
Plan for throughput. A booth serves one group at a time. For an audience of four hundred people in forty-five minutes, calculate how many stations you need before committing to one booth.
A busy concourse at halftime may suit roaming capture better, especially if a queue would block the walkway.
Roaming capture
Staff carry the camera into the crowd. This suits festivals, parties and trade show floors where people are moving between activities.
Image quality depends on the photographer, lighting and surroundings. If every image needs consistent framing and lighting, use a fixed setup.
At parties, groups change as people arrive and move around. Re-scanning each participant’s card on subsequent photos lets the platform collect their images behind one personal link.
Capture on participants’ phones
Participants scan a code on a poster, screen or wristband and use their own phones. This suits national campaigns and permanent signage where shipping equipment to hundreds of sites would add cost.
People can take part on separate devices at the same time. The tradeoff is visibility: a code needs clear signage and a reason to scan it. It will not attract a crowd in the way a physical installation can.
Use a staffed or fixed setup when the experience needs controlled lighting, a set or an on-site print.
Choose for each location
A flagship launch with controlled lighting may need a booth. A stadium concourse may need roaming capture. A thousand-store promotion may suit participants’ own phones.
You can use more than one capture method in a program and keep the reporting together. See the capture options.