Trust in NASCAR Sponsorship ROI

The House was smart in voting to let the Pentagon continue using taxpayer dollars to sponsor NASCAR race teams. Brands flock to connect with the teams for a reason, it works. The U.S. Army,...

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AdGenesis and the question of context

A digital ad serving company has just come up with a novel way to encourage consumers to sit through online video ads… or rather, to encourage them to actively find and view ads as often as they’d...

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Five Marketing Resolutions to Make – and Keep – in 2011

In a recent article in Chief Marketer, entitled “Five Marketing Resolutions to Make – and Keep – in 2011,” author Jeff Rohrs describes a multi-pronged approach to implement a successful interactive...

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3 Reasons to use a Custom Camera Wrap

Event marketing relies heavily on “moving parts:” brand ambassadors, mobile displays, swag, engaging web sites (in the case of photo activation, which is our case). Each of these elements becomes...

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Happy New Year with Heineken

Happy 2011!

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Facebook Fever

Or: How We Learned to Stop Worrying and Love the Wall Here at Picture Marketing Headquarters, our phones have been ringing off the hook with questions about Facebook: how can I best incorporate...

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Facebook Rolls Out Face Recognition Tagging

Facebook has a new feature called “tag suggestions,” which uses facial recognition technology to suggest possible photo subjects and prompt users to label images with the correct friend tags for each...

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Grass Roots Group Holiday Party

We wanted to share some fun results from a small activation we ran for a holiday party last week. Photo activation has a bit of a reputation as a “name brand” thing – an addition for marketing...

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Interactive Marketing: Stickybits and Lipton Brisk

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Infographic Of The Day: Hackers Have It Easy

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