← Playbook

A creative approval checklist for an event photo experience

January 20, 2023

Updated October 31, 2026

Approve the whole photo experience, not only the hero image. Screens, capture treatment, prints, delivery messages and destination pages all carry creative. A correct logo on the photo does not fix an outdated event name in the email.

Build an output inventory

List each surface the guest sees and identify its approver. Record the filename or version for screen artwork and photo treatments. Add the sender name, message copy and final destination link to the same review.

Check spelling, dates and sponsor hierarchy across the inventory. Review mobile and print outputs at their real sizes. If the experience includes motion, watch the full sequence rather than approving a still frame.

Close approval before setup

Return one consolidated set of changes to the provider. Ask which changes require another production test and allow time for that work. Mark superseded assets clearly so an old attachment cannot become the live creative.

Use the booking timeline to schedule these decisions. At installation, compare a complete test session with the approved inventory before accepting the setup.

Give each surface an acceptance test

SurfacePass when
Welcome screenA new guest understands the offer
Photo treatmentPeople remain clear inside approved creative
PrintText and marks read at actual size
MessageSender, event and retrieval action are recognizable
Web destinationGuest finds and saves the right output

Use a final sample set rather than five disconnected file approvals. Fotozap connects branded capture, personalization and delivery, so these touchpoints can form one coherent journey.

Keep a single open-item list during review. “Artwork approved except delivery copy” means the creative inventory is still incomplete; it should not silently become permission to open with whatever message is configured.

Running one of these?

Tell us the footprint and the dates.