What happens to the photos afterwards
October 3, 2026
Plan what happens to participant photos before the activation launches. The images and contact records may remain after the campaign has ended, so agree on storage, use and removal at the start.
Review what you collect
Photos can identify people. Include them in the program’s data review alongside names, email addresses and survey responses.
Ask your privacy team to confirm the basis for collecting and using each type of information, how long it should be held, and how participants can make a request.
Explain the use during the experience
Show participants clear information about how their photo and contact details will be used. Where consent is needed, agree on the wording and placement before launch.
Send the consent information with the record when it moves into your CRM, so your team can check what the participant agreed to.
Agree on retention
Choose a retention period for the program and document who can change it. Check that the team knows when images will be deleted, especially if content may be needed for a later campaign.
A permanent museum installation and a one-night launch may need different arrangements. Confirm those requirements with the provider.
Give participants a clear request route
Someone may want a photo removed years later, without remembering which brand ran the experience. Publish a way to contact the team and explain what information helps identify the image.
Our request form asks where and when the photo was captured. That detail helps us search millions of images across hundreds of clients. Requests typically complete within forty-eight hours, depending on whether we have enough information to find the image. The privacy policy explains the process.
Plan moderation and takedown
Review content before it appears on a public screen or brand channel. Agree on who handles moderation during the activation and how the team will respond if something needs to be removed.
Check which copies and shared links the provider can take down, and include that process in the operating brief.