This infographic shows how different types of social marketing tools influence each stage of the customer journey, converting a stranger to a follower to an advocate to a superfan. Earned media, content shared between friends that features a brand, is the most valuable type of social media marketing, and the graphic shows how brands make that happen. Take a look…

Creating Superfans: an infographic explanation

How social marketing tools turn strangers into superfans. By: Picture Marketing

For more information on the 6 steps that trigger earned social media sharing,
see our post titled: Add Social Marketing to Any Event in 6 Easy Steps