Museums and culture
Engagement you can put in the annual report.
Give visitors a way to take part in the exhibit, then measure that participation for funders and trustees. The experience can run with a small budget and no dedicated digital team.
The pressure
Small teams, long horizons, real scrutiny
Front-of-house staff and volunteers need to operate the experience alongside their other duties. Reporting needs to be clear enough to use in a funding application.
What it has to do
- Affordable at non-profit scale
- Runs with volunteers and front-of-house staff
- Consent handled properly, including for children
- Mailing list growth that respects the audience
- Reporting that satisfies trustees and funders
“We were searching for an inexpensive way to increase engagement with our visitors… and measure the results.” — Lois Logan, Stepping Stones Museum
The shape it usually takes
Always-on
It never comes down.
Keep the installation in place and update it for each season or exhibition.
A permanent install that runs for years. The creative changes on a schedule. The hardware and the reporting stay put.
How always-on programs run →Also works for
-
Retail
Participation across a store estate, measured store by store.
-
Attractions and venues
Permanent photo installations with seasonal creative and visitor reporting.
-
Sport and entertainment
Fan participation at scale, with sponsorship value you can evidence.