Sport and entertainment
Put the fan in the frame.
Give fans a personalized photo to share while they are still at the venue. Report participation and sharing to the sponsor alongside the rest of the activation results.
The pressure
The sponsor asks what they got for it
Give sponsors participation counts, opt-ins and share rates from each activation. Results are available the same night for review during the season.
What it has to do
- High-volume capture that keeps concourses clear
- Roaming capture for crowds that will not stand in line
- Sponsor branding on every surface
- Results the same night
- Repeatable across a season or a tour
Bank of the West turned a tennis sponsorship into a 77% lift in social engagement.
The shape it usually takes
Touring
Same program. New city every week.
Repeat the setup across games, venues and sponsors.
Seasonal and traveling programs that pack down, ship, and stand back up without being rebuilt each time.
How touring programs run →Also works for
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Retail
Participation across a store estate, measured store by store.
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Attractions and venues
Permanent photo installations with seasonal creative and visitor reporting.
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Museums and culture
Visitor experiences with mailing list capture and engagement reporting.