02
Multi-location
One experience. 500 locations.
A rollout across hundreds of locations needs a plan for local staff, connectivity and regional requirements. Control the creative centrally while giving each team the access and reporting it needs.
What makes it hard
The average hides the problem
Program totals can hide inactive or underperforming sites. Location-level reports help teams spot a unit that has stopped capturing and investigate the cause.
How we run it
Deploying
- Push creative to every device, a region, or one store
- Staged rollouts and instant rollback
- Local variants without a separate build
- Launch simultaneously or in waves
Delegating
- Role-based access for regional teams and franchisees
- Agencies get what they need and nothing else
- Audit trail on every creative change
Measuring
- Independent ROI for every site in the footprint
- Compare locations, regions or franchise groups
- Identify underperforming locations during the rollout
Usually this shape
- Retail estates and franchise networks
- National campaigns with a regional footprint
- Multi-venue attractions and cinema groups
- University and campus networks