At the 2010 LA Auto Show, we helped Nissan execute an awesome experiential campaign. The Nissan Quest Kids’ Fun Zone invited kids to let their imaginations run wild on an iPad painting app while their parents got the deets about the new Quest minivan. Then, each kid’s drawing was blown up on a huge video wall for everyone to admire. It made the exhibit super-personal, and very fun.
The kids included the Quest in a ton of their drawings, too. Afterward, we gave everyone print-outs of their drawings to take home with them, along with an invitation to view the photo online and spread the happy.
Check out this video of the Fun Zone footprint taken by none other than our very own Marv Moskwa. (The video wall makes the footage a bit blinky, so filter that out with your imagination.)
Take a look at some more photos of the Fun Zone on Nissan Quest’s Facebook album for the event. Or see Marv hamming for the camera on the live Microsite pickup page (yep, all those buttons work… so careful you don’t email a pic of Marv to your grannie!)
