Financial services · Flagship
Bank of the West
Every guest went home as the champion
77%
Increase in social engagement
30 sec
Personalized clip per guest
25,825
Images uploaded
The program
25,825 images uploaded
The brief
Bank of the West sponsored a professional tennis tournament and wanted the sponsorship to travel further than the stands it was printed on.
The creative
Every participant got a personalized video: their own trophy presentation, a sports announcer voiceover, and a graphically generated shower of desert blooms that mirrored the tournament’s real ceremony. A short capture went in. A thirty-second branded story came out, automatically.
What happened next
The platform generated and delivered the clip while the guest was still on site.
The takeaway
A personalized champion moment
A personalized 30-second video, generated and delivered while the guest was still on site.
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