03
Flagship
Built for your launch.
A launch or premiere has a fixed window and a specific audience. The experience needs to be rehearsed, staffed and ready before the doors open.
What makes it hard
Rehearse before opening
Test the creative on the actual hardware and rehearse the full experience. Agree on backup plans for capture, delivery and connectivity, and make sure the on-site team knows when to use them.
How we run it
Before
- Bespoke creative built to brand guidelines
- Full rehearsal on the real hardware
- Redundancy on capture, delivery and connectivity
- Legal, consent and moderation agreed in advance
On the night
- Staffed by our team or yours, trained either way
- Live moderation before anything is published
- Real-time dashboard for the people who need to see it
- An on-site lead responsible for the activation
After
- Results available the same night
- Content library handed over in full
- A program that can be repeated or rolled out
Usually this shape
- Product launches and premieres
- Conference keynotes and headline sponsorships
- Awards, galas and press events
- Store openings
A program like this
Bank of the West
Every guest went home as the champion
A pro tennis sponsorship where each guest received a personalized 30-second broadcast clip of themselves lifting the trophy.
Read the program →