Automotive · Flagship
Nissan
Keep the kids busy and the parents stay
The program
A printed drawing and a link for every child
The brief
At the LA Auto Show, Nissan needed parents to spend real time with the new Quest. Anyone who has tried to hold an adult’s attention at a motor show with a bored child attached knows the actual obstacle.
The creative
The Kids’ Fun Zone gave children an iPad painting app, then blew each drawing up onto a huge video wall for the whole hall to see. The children stayed because their work was on the wall. The parents stayed because the children did.
What happened next
Every child left with a printed copy of their drawing and a link to view and share it online, which carried the activation home and onto the family’s own feeds.
The takeaway
Something they made. Something they kept.
The drawing came home as a print, with a link to view and share it online.
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