Media · Flagship
ABC
Seven photo opportunities in forty-five minutes
7
Branded kiosks, one per show
45 min
Pre-show window
6×
Faster than typed capture
The program
Seven branded kiosks. A 45-minute window.
The brief
ABC presents its fall schedule to advertisers at the Upfront, and the pre-show reception runs about forty-five minutes. The brief was to put VIPs alongside the stars of seven key shows in that window, with every photo branded to its own show.
The creative
We delivered seven custom-skinned photo kiosks, one per show, each in front of its own backdrop. Entering an email address or phone number at each station would have slowed the queue.
The delivery
So we used individually coded photo access cards instead. Guests tapped a card and moved on, and their photos found them afterwards. That ran roughly six times faster than capturing contact details at the point of capture, helping the team serve guests within the pre-show window.
The takeaway
One card. Every photo.
A coded access card kept each stop moving. Guests could collect photos across the kiosks without typing their details at every station.
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