Museums · Always-on
Harley-Davidson Museum
Putting visitors inside Evel Knievel’s photographs
The program
A summer-long museum installation
The brief
The Harley-Davidson Museum’s Evel Knievel retrospective used artifacts and photographs to tell his story. The museum wanted visitors to appear in those photographs themselves.
The creative
We built an Insert-a-Face installation that placed each visitor into Knievel’s own action photographs, so the exhibit stopped being a display and became something you could be in. Visitors left with an image of themselves inside a piece of the story.
What happened next
It ran for the length of the summer exhibit rather than an evening, which is a different engineering problem: it had to work every day, for months, operated by museum staff.
The takeaway
A place inside the story
Visitors could see themselves inside the exhibit’s action photographs.
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