Beverages · Flagship
Heineken
A photo diary of the whole night
7,000+
Images uploaded
The program
7,000+ images uploaded
The brief
Heineken saw in the new year in Miami with Tiësto playing. Guests were invited to be photographed with friends and enter to win a trip to Ultra Music Festival.
The challenge
The thing that makes a party different from an event is that the group keeps changing. People arrive, meet, split up, and find each other again. A single fixed photo station captures one moment of that.
The creative & delivery
So we worked it with roaming photographers and re-scanned each guest’s card on every new photo. By the time people got home, one link gave them a photo diary of the entire evening rather than a single picture — which is a far better reason to open it the next morning, and to send it on.
The takeaway
The whole night, in one link
Every new photo joined the same album. Guests left with a running record of their evening.
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